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Digital technology impacts used car industry
In part 1 of this 2-part series, columnist Alan Bird interviews a remarketing industry insider to find out how digital technology is changing the auction and used car business. There is no argument...
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Old school vs. new tools
You can avoid embracing the digital age. But I wouldn’t recommend it. As I prepared to write this column, my first for 2018, I read through my 2017 submissions, looking for some inspiration and...
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Dealers should seek to provide “transformational” experiences
Providing a great customer experience is now just table stakes Customer experience is the buzzword of 2017 and from where I’m standing, it’s not going away. At pretty much every auto industry...
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Speed and quality vital components when responding to leads
As the world changes all around us, dealers must embrace new approaches In my last columnl, I discussed how we need to look to the U.S. auto industry and examine both the trends and potential pitfalls...
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All leads are not created equal
Canadian dealers would be wise to learn the lessons from their U.S. counterparts A few years ago, I had the privilege of traveling to Cape Town, South Africa through an organization that supports...
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Keeping yourself “Above the Line”
Winning the game both on the field and in the showroom depends on the right mentality Early in 2016, I decided to go back to coaching and accepted the Head Coach role for a Midget AA Boys hockey team....
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Share your voice
Blogging is a powerful way to boost SEO and raise your industry profile. In 1996, Bill Gates wrote an article about the new opportunity the Internet presented regarding the sharing of information....
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Disrupting the status quo
Millennials will soon be your biggest group of customers. Are you ready to serve them? The first production Model T rolled off the assembly line in 1908. This is the car that everyone remembers because...
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Change or be changed
Reflecting on changing consumer expectations in the digital era Earlier this fall, I attended the 11th Annual Google ThinkAuto conference in Toronto. Held at Massey Hall, the event had all the makings...
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Digital strategies drive your dealership forward
It’s time to get out of digital denial and move into the digital world I’ve always said the vast majority of dealer principals are some of the greatest entrepreneurs we have in Canada. They are street...
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It starts with process
Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of...
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Five star experience, five star reputation
YOUR ONLINE REPUTATION MATTERS. HERE’S HOW TO DEVELOP, BUILD AND PROTECT YOUR BRAND ONLINE. Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think...
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Look back to look ahead
HOW TO STAY AHEAD OF THE CURVE IN THE EVER-CHANGING AUTO RETAIL INDUSTRY Happy New Year! 2015 was another eventful and prosperous year for the automotive industry. As we shift gears and head into 2016,...
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Poorly managed leads create their own problems
IS YOUR DIGITAL HOUSE IN ORDER? Leads are the lifeblood of our industry. They’re what keeps the keyboards clicking, phone dialers busy, and help most dealerships drive more customers into their...
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Let’s chat
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you...
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Focus your energy
AS WE HEAD INTO THE FOURTH QUARTER OF 2015, IT’S TIME TO TAKE A CLOSE LOOK AT YOUR DIGITAL STRATEGY The fourth quarter is just around the corner and the push to meet our lofty 2015 sales targets is...
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Let’s chat
LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you...
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Adult education
CONTINUING EDUCATION IS A LIFE-LONG PROCESS — AND YOU NEED IT TO STAY COMPETITIVE In Stephen Covey’s book “7 Habits of Highly Effective People,” habit number seven is “Sharpen the Saw.” “Sharpening the...
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Merchandising strategies to dominate your market
SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online...
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It starts with a search
Car shoppers are looking for you. Are you hiding in the weeds? DON’T YOU MISS the days when improving your sales numbers meant simply booking an extra page in the local paper, creating or re-running an...
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